After two years in digital form, the conference Sinergija 22 “Speed IT up” proved its attractiveness for in-person gathering of key IT and industry experts and stakeholders in Serbian market. During 3-days conference, Microsoft has delivered premium content leveraging the marketing platform to support growing Microsoft’s business and development in Serbia and the Region, with around 2000 people from IT & business communities, government and public sector attending the conference and its side events. Impressive 100+ media reports with great TV stations interest, resulted in 8.3M estimated reach, 14 live interviews during the conference, and strong presence of Microsoft executives. Another successful PR challenge completed.
